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Squadra

Squadra Partners with USA Triathlon through 2009

09.12.2007
Carlsbad, California
Squadra Partners with USA Triathlon through 2009

SQUADRA custom gear has formed a partnership with USAT to provide its National Teams with custom gear and to develop a licensed apparel program for resale exclusively though squadragear.com

"With USA Triathlon having just eclipsed the 100,000 annual member mark this past week, the timing is ideal for us to partner with SQUADRA - a company that supports the same ideals of growth, development and creative programs as we do at USAT. Our members, clubs, race directors, coaches and others will be excited to know that we are partnering with a company that can help each constituent group reach their cycling apparel goals. Expect some cutting edge designs to be unveiled in the next few years," quotes Tim Yount, Senior Vice President, Marketing and Communications for USA Triathlon.

The program is all encompassing. Upon full roll out in 2008, it will benefit the full membership base affiliated with USAT with discounts on custom team and club orders purchased from SQUADRA. The licensed USAT gear will be "value priced" from SQUADRA as manufacturer direct to USAT members and with each purchase made, SQUADRA pledges support of USAT in return.

"This is one of those rare win-win scenarios that we were able to assemble with the forward thinking team at USA Triathlon. We were able to fill a niche in supplying them the best custom gear required for their national teams and their national championship events winners. USAT brings to us and other companies who partner with them a giant market of athletes and events that are our target market. It didn't take any hard decisions to just say...why wouldn'tchya do this!!" quotes Greg Demgen, VP sales and marketing at SQUADRA.

USAT National Team gear and USAT resale gear is coming off the assembly line at SQUADRA'S facility in Carlsbad, CA this month.

About Squadra
Founded in 1996, Squadra Inc. is a leading technical manufacturer of custom cycling, multi-sport and casual apparel based in Carlsbad, Calif. Squadra holds the license for Castelli branded custom apparel distribution for North America.

For more information, visit www.squadra.us or email info@squadra.us.

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Contacts
Squadra
(760) 431-0870
info@squadra.us
www.squadra.us

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