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Squadra

Squadra Brands and Introduces Icon

09.05.2007
Carlsbad, California

For the past decade SQUADRA, Inc. has focused on building a 100% vertical clothing design and manufacturing business with sales of Castelli branded custom gear for teams, clubs and events for the US market.

2008 marks the birth of SQUADRA as a stand-alone brand.

Branding brings many challenges. SQUADRA'S primary challenge of integrating a powerful looking icon with their mission statement into a meaningful brand statement was accomplished completely in-house with their own design and marketing staff. Dubbed the "SQUADRA Handshake", it represents the perfect push-pull that is the core value of any team worth calling itself a team.

"This icon evolved over time from the original visual of a handshake and the thought of teamwork, to its current state. You'll find our icon on all items we make and it will be your reminder of our commitment to your team&our team!" Quotes Dan Weatherford, President and Founder of SQUADRA, Inc.

SQUADRA products will be what their customers demand in superior quality, fit, durability and the best graphics in the custom business. Fabrics, pads, sizing and styles build upon the manufacturing capabilities SQUADRA has put into place over the last decade.

"SQUADRA is being built to exceed the high expectations and demands of our customers. Simply, our mission is to make the best gear and offer superior service to our customers." Quotes Greg Demgen, VP sales and Marketing.

SQUADRA continues to offer Castelli custom gear for 2008 for all loyal "Scorpion branded customers" that they have served over the last decade.

Founded in 1996, Squadra Inc. is a leading technical manufacturer of custom cycling, multi-sport and casual apparel based in Carlsbad, Calif. Squadra holds the license for Castelli branded custom apparel distribution for North America.

For more information, visit www.squadra.us or email info@squadra.us.

###

Contacts
Squadra
(760) 431-0870
info@squadra.us
www.squadra.us

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Specialized Custom Apparel Program by Squadra
Squadra Brands and Introduces Icon
Squadra Partners with USA Triathlon through 2009
Squadra Brand at Interbike with Custom Gear
SQUADRA launches at Interbike, ends ties with Castelli

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