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Squadra

Specialized Custom Apparel Program by Squadra

08.28.2007
Carlsbad, California
Specialized Custom Apparel Program by Squadra

Specialized has partnered with Squadra to create custom jerseys, shorts and bibshorts for its dealer base, sponsored teams and events. This program is the result of taking both companies strengths and combining them to create a very unique product to the market.

The clothing will be Squadra sizing and fabrics. It will have Squadra internal labeling, leg gripper and zipper pulls. Men's and Women's specific sizing, cuts and pads are available in all styles.

Specialized features include:

  • Bib upper constructed of light supple mesh and Specialized design
  • Shorts use Specialized BG Pro or BG Comp pads
  • Jerseys have welted, full separating zipper that maintains front graphics
  • Flatlock stitching detail on the raglan shoulder seam construction
  • All external logos are Specialized only on short leg fronts and jersey shoulders.

"We selected some key constructions and features that make our garments unique and worked with Squadra to implement them into their product offering. By doing this, our dealers can support and promote our technical product line while taking advantage of the excellent custom options that Squadra can offer. In working with Squadra, we feel that we've found a partner we can trust with our customer's needs and our design and construction directions, quoted Jon Knoll, Specialized Apparel Equipment R and D.

"By giving our dealers the option to get their custom team apparel with our features and pads will help to provide the best performance for the riders and to broaden our exposure to their staff, teams and to cyclists who may not have experienced our products firsthand," added Jesse Porter, Specialized Western Regional Sales Manager

"This is a great opportunity to create a custom option for Specialized that combines some of their technical advances with our expertise in custom graphics and apparel production. We are very pleased to have this program in place as an option for Specialized customers and ours," noted Greg Demgen, Squadra VP of Sales and Marketing.

This program will be available starting in September 2007. Squadra will facilitate all orders and inquiries.

About Squadra
Founded in 1996, Squadra Inc. is a leading technical manufacturer of custom cycling, triathlon and golf apparel based in Carlsbad, Calif. Squadra also holds the license for Castelli branded custom apparel distribution for North America.

For more information, visit www.squadra.us or email info@squadra.us.

###

Contacts
Squadra
(760) 431-0870
info@squadra.us
www.squadra.us

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