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Earth, Wind & Rider

Earth, Wind & Rider Announces Spring Tour

05.09.2007
Cambridge, Massachusettes
Earth, Wind & Rider Announces Spring Tour

Born out of the release of the much-anticipated Spring jersey line, Earth, Wind & Rider has announced today their coast to coast Spring dealer tour.

With his Australian Shepherd Oz riding shotgun, Chris Fallon, The Sales Shepherd from Earth, Wind & Rider is road tripping to the North American Courier Championships in San Francisco. "I have this van that I had been trying to sell for the last year and then it hit me, I haven't sold it for a reason – road trip."

Fallon has been in thousands of bike shops across the US and many hundreds of others worldwide, he knows what it takes to be a top flight dealer and he knows where they are. After spending 25 years in bicycle retail, Chris took to the road with Kryptonite for 10 years before eventually landing at Earth, Wind & Rider where he now extols the virtues of wool. And thus the EWR Spring Tour is born.

Starting at EWR World Headquarters in Cambridge, Massachusetts, Earth, Wind & Rider has focused their spring tour on visiting top-flight dealers along their route to the NACC. "What we've done is identify dealers that we felt were a really good fit for our products and are at the forefront of bringing high quality products to the consumer," states Fallon. "We want to pull the wool back off the eyes of the American Cyclist and believe the only way to do this is to visit shops and talk about the benefits of wool." Of course, Fallon will show EWR's new line of 100% Australian Merino wool women's short-sleeve jerseys as well as their complete men's line.

The tour will take Fallon from New York to Chicago to Madison to Minneapolis to Seattle, Portland and San Francisco for the race. "On my way back to Cambridge I will be heading through LA to Denver/Boulder and then to Virginia." Bill Sebell, known as The Wool Guy and Founder of the company will be meeting up with Chris in Seattle and heading down to the NACC with him.

The Sales Shepherd invites any dealer along the route to contact him about the possibility of additional shop visits. You can find Fallon's route on a link at www.ewnr.com or email him at info@ewnr.com.

###

Contacts
Earth, Wind & Rider
(617) 336-3267
bill@ewnr.com
www.ewnr.com

More from Earth, Wind & Rider:
SEA OTTER CLASSIC NEWS
Earth, Wind & Rider adds Women's Models to their New Short Sleeve Line of Wool Jerseys

Earth, Wind & Rider Announces Spring Tour

WorldJerseys

 


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