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Cadence Cycling & Multisport Centers

Cadence Cycling & Multisport Centers Enter New Dealer Agreement

11.30.2008

Cadence Cycling & Multisport Centers, the nation's leading authority for cycling and multisport coaching, physiological testing, and retail product, and Cannondale, a brand synonymous with industry-leading design, cutting-edge technology, leading innovation, and quality are proud to announce a new dealer agreement.

According to Matt Heitmann, president and co-founder of Cadence Cycling & Multisport Centers, LLC, "The decision to strike a new dealer agreement is never taken lightly by Cadence. We make it a point to sell best of breed products that demonstrate true technological advantage and which represent the highest quality standards. New brands must also uphold the same kind of reverence for customer service as Cadence. With these criteria in mind, it's easy to see why Cannondale is a perfect fit for Cadence."

Heitmann further acknowledged that the decision to bring Cannondale into Cadence retail locations was driven by a desire to reach a broader customer base without diluting Cadence's brand. "We feel that Cannondale, although one of the true industry giants, still cherishes boutique brand values. Of the really big manufacturers, from Cadence's perspective Cannondale was the one that clearly stands out as compatible with our brand. And, the fact that Cannondale like Cadence is originally a Pennsylvania-based company just adds an additional level of synergy."

Having Cannondale in its stables, Cadence will be able to offer new and existing customers a broader range of price points than previously available. Cadence will also now be able to provide a wider range of products. With Cannondale's unprecedented reputation for building world class mountain bikes, Cadence will for the first time in its history have the opportunity to offer a comprehensive range of high quality mountain bikes to their customers. Cadence will also offer the full range of Cannondale's road bikes starting with the CAAD9 and strongly endorses Cannondale's full carbon Slice time trial / triathlon frameset and Super Six frame technology, bike frames used by one of the world's leading professional cycling team, Liquigas.

Dave Manchester, Senior Vice President of Cannondale, added that "Cannondale is just as excited about this new agreement as is Cadence. This new partnership should reconfirm to our dealers and our customers that Cannondale remains dedicated to the same principles on which Cannondale was founded, specifically, innovation and quality. Cadence is known throughout the industry as a trend setter providing the best in customer service, coaching offerings, and product. The similarities are obvious. This new agreement with Cadence elevates both of our brands, and will boost sales and recognition for both of our companies."

About Cadence Cycling & Multisport Centers
Cadence Cycling & Multisport Centers sets a new standard and a new direction for high-end products, world-class coaching and first-class customer service for cyclists and triathletes of all abilities - from beginners to elite and professional athletes. Only best-of-breed brands are available at Cadence and they are unique in that they not only sell the finest equipment and gear available, but they also teach their customers how to use it through their coaching division. Cadence coaches athletes throughout the world - from weekend warriors to professionals like Dominique Rollin, winner of Stage 4 of the 2008 Tour of California. The highly-trained staff of certified expert coaches, gifted mechanics and knowledgeable sales consultants are there to assure quality and customer satisfaction. Cadence's New York City location opened in July 2007 and it was recently honored with the International Interior Design Association's Lester Dundes' Award for retail design and architecture. Cadence gives back to the community through the Cadence Foundation, a non-profit organization that introduces at-risk inner-city youth to cycling. Additional information is available at www.cadencecycling.com.

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Contacts
Cadence Cycling & Multisport Centers
(215) 508-4300
bwalton@cadencecycling.com
www.cadencecycling.com

More from Cadence Cycling & Multisport Centers:
Cadence Coaching Employment Opportunity
Help Wanted: Cadence Cycling and Multisport Centers Wants You!
Cadence Cycling & Multisport Centers Enter New Dealer Agreement
Cadence Cycling & Multisport Center President Steps Down
Cadence GM of Retail Operation Job Opportunity

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