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Lexco Bike

Lexco Goes Pink with Kurt Kinetic Trainer and "Susan G Komen for the Cure" Promotion

Norridge, Illinois
Lexco Goes Pink with Kurt Kinetic Trainer 

IBDs can now help find the cure for breast cancer without even stepping into a laboratory. All they have to do is stock and sell the limited edition "Pink Road Trainer" from Kurt Kinetic which Lexco will have available beginning in mid-August.

Kurt Kinetic will donate a portion of every sale of the Pink Road Trainer to the Susan G Komen for the Cure, which for more than 25 years has played a critical role in every major advance in the fight against breast cancer.

The Pink Road Trainer is not some knock-off trainer either: It's Kurt's #1 selling trainer (in pink, of course) which is quiet, reliable and leak proof. In addition, the fluid-style trainer features medical-grade silicone fluid that is thermodynamically neutral which means the viscosity of the fluid does not change giving each rider a repeatable measurable work out. Other features of the Pink Road Trainer include:

  • Lowest operating temperature of any fluid trainer
  • 80 cooling fins to dissipate heat
  • Consistent resistance at multiple temperatures
  • Smooth, quiet resistance from 5-3,000+ watts
  • PowerTap calibrated resistance
  • Sealed fluid chamber with magnetically coupled driveshaft
  • 6.25 lb. flywheel for realistic coast-down
  • 15-second coast-down from 20 mph
  • Guaranteed not to leak
  • 2 1/8" roller reduces tire wear
  • Unconditional lifetime warranty

Kinetic will unveil the trainer to IBDs at this year's Interbike trade show. However, LEXCO will have stock of the product even sooner, by mid-August.

"The Kurt Kinetic Pink Road Trainer is a great way for IBDs to help in the fight against breast cancer," says Karen Peterson of Lexco. "The pink trainer will definitely catch customers' eyes while on the store floor and has a unique selling point built in. We believe the Kurt Kinetic Pink Road Trainer will be a real plus for our IBDs. Plus, IBDs will be encouraged to host an indoor 'Train for the Cure' promotion which will drive even more traffic into their stores."

Says Pam Sayler, National Sales Manager for Kinetic: "As a cyclist and breast cancer survivor I am thrilled to be part of this program. Within the cycling industry our customer base is nearly 50% women - and with an estimated 182,460 new cases of breast cancer expected to be diagnosed in 2008 merging cycling with this cause is a natural, organic partnership."

For more details on the Kurt Kinetic Pink Road Trainer program, call Lexco toll-free at (800) 626-6556.

For more information regarding breast health please visit or contact Komen's toll-free breast care help line at 1-877-GO-KOMEN

About Lexco
Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago's west side in the 1950s. It continued as a Schwinn bicycle shop on the city's north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexco's cable division showcased at Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556.


Lexco Bike
(800) 626-6556

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