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Lexco Bike

Axiom Reflective Fenders Add Nighttime Visibility  Plus, Lexco Has 'Em

11.27.2007
Axiom Reflective Fenders Add Nighttime Visibility 
 Plus, Lexco Has 'Em

Winter means wet riding conditions and early sunsets, but with Axiom Reflective Fenders you can keep on cycling. And with the 3M reflective technology incorporated into every Axiom Reflex fender, Axiom fenders are the safest on the planet.

Here is sampling of Axiom fenders distributed by Lexco:

Like all Axiom Reflex fenders, the Fastback Deluxe Reflex features 3M reflective technology that looks charcoal grey by day and reflects white at night. The Fastback Deluxe Reflex fenders can be installed and removed in seconds with the products Quick-Attach strap system. The fenders, which are designed for road bikes, also sport mud guards for extra slop protection and come in both silver and black. The fender is pre-assembled to fit 700 x 18c-25c. MSRP: $40 - $45.

The Axiom Paceline Deluxe Reflex boasts 3M reflective technology but in a full-coverage fender with mud flaps. Like all Axiom fenders, the Paceline Deluxe Reflex is made of durable Techniflex material that resists breaking even in sub zero temperatures and features exclusive side-riveted support brackets made of inox which is 30% lighter than steel and eliminates rusting. The fender comes pre-assembled to fit 700 x 18c-25c. Available in black or silver. MSRP: $40- $45.

For hybrid bikes theres the Bladerunner Trekk Reflex. The full coverage fender with mud flaps boasts 3M reflective technology, stainless inox stays, and comes pre-assembled to fit wider 700 x 28c  42c tires  perfect for hybrid bikes. The fenders also feature "Secura-clip" technology (like all Axiom fenders) for low-profile aerodynamic mounting. Available in black or silver with an MSRP of $39 - $44.

Mountain bikers can enjoy the Bladerunner MTB Reflex which incorporates 3M reflective technology and stainless inox stays into a full coverage MTB fender system with mud flaps. The Bladerunner MTB Reflex is pre-assembled to fit 26" x 1.5 - 2.2, and is available in silver or black. MSRP: $39 - $44.

"Axiom fenders not only do what fenders are supposed to due, namely keeping rain and grime off riders during inclement weather, but because of the 3M reflective technology they make riding safer," says Karen Peterson of Lexco. "The Axiom fenders are the only fenders on the market with built-in safety of 3M reflective technology which is a great selling point for IBDs."

Says Jeff Nyhaug of Norco Products, producers of Axiom Fenders: "Axiom Fenders is the only fender/mudguard brand that has taken a 'leadership role' in terms of rider safety. Whether you are riding a mountain, trekking/commuting, or traditional road style bike, there is an Axiom fender with a full 3M reflective strip down both the front and rear fender sections ensuring a 'safety first' perspective to riding your bike especially during the extended night conditions that Fall/Winter brings. Lexco Bike has as well taken a 'safety first' focus to their Parts & Accessory procurement and we are pleased with the Partnership we have in this regard in the 2007/08 cycling season."

About Lexco
Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago's west side in the 1950s. It continued as a Schwinn bicycle shop on the city's north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexcos cable division showcased at www.lexcocable.com. Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556 or log onto the Internet at www.lexcobike.com.

###

Contacts
Lexco Bike
(800) 626-6556
sales@lexcobike.com
www.lexcobike.com

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