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Lexco Bike

Lexco Continues to Grow,
Hires New Independent Sales Reps

Norridge, Illinois

Lexco, the specialty bicycle distributor, continues its planned expansion by hiring two experienced independent sales reps for Midwest and eastern IBDs. The reps are:

Jeff Buerman: Has worked for Specialized, Trek and as a store manager at D & D Bicycle & Fitness in eastern Michigan. "During all of my years in the bike industry Lexco has had a great reputation with its bicycle dealers. Now that I have the opportunity to work with the Lexco, I plan on having a fantastic year." Territories include Michigan, Ohio, West Virginia and Kentucky. Contact: (734) 564-7395,

Jim Peterson: Owned the highly successful Modern Bicycle Mart in Des Moines for 33 years. "I'm happy to be a new member of the Lexco organization. It will be a pleasure representing a company that has such a strong commitment to serving the independent bicycle dealer." Territories include: Iowa, Wisconsin, Nebraska, Indiana, downstate Illinois, Kansas, Missouri, Minnesota and South Dakota. Contact: (515) 263-2000,

Existing Sales Force includes:
John O'Rourke: Has worked in the bicycle trade since 1974, the last 14 years as an independent sales rep. Territories: New York and New Jersey. Contact: (718) 967-0487,

Bob Gabel: Is a long-time Lexco employee, beginning his working career as an after-school bicycle mechanic with Lexco. For the past 19 years he's repped Lexco in the Metro Chicago area. Contact: (312) 401-8647,

Denise Rodriguez: Before hiring on at Lexco seven years ago, worked for Derby, Schwinn and Quentin Distributors. Is an avid mountain bike racer and triathlete. Works as an inside sales rep for Lexco. Contact: (800) 626-6556,

Mary Fortney: Retired owner of the respected Cyclesport bicycle store in Pensacola, Florida. Now works as a Lexco inside sales rep. Contact: (888) 626-6556,

"We welcome Jim Peterson and Jeff Buerman to the Lexco family and congratulate our existing sales team for their many years of excellent service," says Karen Peterson of Lexco. "We take pride in everyone at Lexco whether they come to work at our Chicago headquarters or are on the road visiting our IBDs. As Lexco continues to grow we are always on the lookout for special bicycle people that share our passion for exceptional customer service."

Lexco Open House – Thursday, April 5
Lexco will be showcasing its services, products and a selection of vendors at its Open House on Thursday, April 5 from 6-10 p.m. Included will be dinner, prizes and the debut of its new 2007 catalog. To reserve your free ticket contact Lexco at (800) 626-6556, or e-mail

About Lexco
Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago's west side in the 1950s. It continued as a Schwinn bicycle shop on the city's north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexco's cable division showcased at Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556.


Lexco Bike
(800) 626-6556

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