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Felt Bicycles, LLC

Felt Bicycles Announces Two Key Staff Management Additions

Irvine, California
Felt Bicycles Announces Two Key Staff Management Additions

Felt Bicycles, LLC ("Felt") is pleased to announce two new staff management additions within the company. Former Western Regional Sales Manager Dave Koesel has taken over as the company's new Road Brand Manager while Bryan Melton has been hired as the new Western Regional Sales Manager.

Bryan Melton comes to Felt with over 14 years of industry experience that has stretched from working in bike shops to marketing and most recently as a sales representative in the northwest region for Giant Bicycles.

"I am excited to join the team at Felt," Bryan explained. "It started as soon as I walked into their headquarters in Irvine. There were engineers building frames in their prototype shop, product guys discussing specs for the upcoming line, creative working on their newest projects, and a few sales guys just getting back from their lunch ride. This is what it is all about."

Dave Koesel has been with Felt for over five years, during which time he has worked in both sales and sales management.

In the decision to promote Dave to the new Road Brand Manager, Felt's President Bill Duehring noted, "Our strongest candidate was already a member of our staff. Dave is a Cat 1 racer, passionate and extremely knowledgeable about the sport, coupled with his experience in sales and management made him an obvious choice. He will bring us an excellent perspective on what both consumers and our dealers are looking for. I have been impressed with Dave's product knowledge from day one and know this is a great fit for such an important position within our company."

"This is a win/win for us," says Felt National Sales Manager John Georger, in describing the personnel moves. "We are thrilled to engage Dave's strengths within our product development team and at the same time, to bring someone of Bryan's talent and energy into our sales department. This fits with everything Felt does and stands for. We have always believed our greatest asset is our people, and with this move we further strengthen that core value."

About Felt Bicycles
Felt Bicycles LLC is a designer, manufacturer and distributor of its own propriety branded premium quality bicycles, framesets, components and accessories. The company headquarters is located in Irvine, CA with additional offices in Buffalo, NY and Edewecht, Germany. Felt Bicycles is an internationally recognized brand whose bicycles and products are currently sold in over 30 countries, worldwide. Athletes on Felt products have won numerous National and International events including World Championships, ESPN X-Games and other major national and international competitions. For more information on Felt Bicycles call (949) 452-9050 or log on to or


Felt Bicycles, LLC
(949) 452-9050

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Felt's Virtue 2 awarded Gear of the Year!
Felt Bicycles Announces Two Key Staff Management Additions
Felt Becomes Official Bike of UCI World Cycling Centre



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