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Long Beach Bike and Family Festival

Long Beach Bike and Family Festival Announced

12.13.2006
Long Beach, California

Long Beach is very pleased to announce that in conjunction with the final stage of the 2007 Amgen Tour of California, the largest and most important cycling event in the U.S., it will be hosting the first ever Long Beach Bike & Family Festival.

The Festival will be on Saturday, February 24, 2007, from 11am - 3pm in the parking area next to the Long Beach Arena which is also the site of the 2007 Amgen Tour of California final circuit race and the HealthNet Lifestyle Festival on the following day.

The Festival will include a wide variety of free public activities including product booths, BMX freestyle and ramp demos, flatland demos, Park Tool's "Fastest Wrench in the West" competition, interactive family activities, food, music and much more. The event is designed to bring the public directly in touch with the cycling and lifestyle industry, and participating manufacturers will have the ability to offer test rides on a one-mile closed secure course, product demo's, as well as the ability to sell on-site.

The entire 2-day cycling weekend is being heavily promoted by Long Beach and in addition to print ads in all the major cycling publications, a full page ad will also appear in AAA's Westways Magazine and Destinations Long Beach Magazine. Other weekend promotional activities leading into the event include local radio spots and an event-specific website, www.longbeachcaliforniabiketour.com scheduled to go live the middle of December.

"We are extremely excited about this entire weekend and with the creation of the new Long Beach Bike & Family Festival believe this is a great way for the cycling industry to reach out and touch the bicycle and outdoor community, all leading into the last day of the Amgen Tour of California," says Steve Goodling, President and CEO of the Long Beach Convention and Visitors Bureau. "We see the Festival as being a tremendous stand alone event, especially after the early feedback we have received from the bicycle industry."

Companies interested in having a booth at, or knowing more about the Long Beach Bike & Family Festival are encouraged to contact either Barbi Mason of the Long Beach Convention and Visitors Bureau at (562) 495-8334 or Barbim@longbeachcvb.org, or Blue Room Sports at (562) 537-2941 or info@blueroomsports.com

###

Contacts
Long Beach Bike and Family Festival
(562) 495-8334
Barbim@longbeachcvb.org
www.longbeachcaliforniabiketour.com

More from Long Beach Bike and Family Festival:
Long Beach Bike and Family Festival Announced
Long Beach Bike & Family Festival Takes Shape

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