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nuun

nuun family grows to five flavors and two sizes

03.31.2008
Seattle, Washington
nuun family grows to five flavors and two sizes

new orange ginger flavor and "bigger nuun" are available now

*nuun is pronounced "noon" and is never ever capitalized

nuun–creator of the sugar-free quick-dissolving electrolyte sports drink tablet–has added a new flavor to its family in 2008–orange ginger. Orange ginger is nuun's fifth flavor–it joins lemon+lime, tri-berry, citrus fruit and kona cola to gives cyclists and runners more choices in the replenishing electrolyte drink.

Orange-ginger is available in two sizes. Each tablet of nuun makes 16 ounces of drink, approximately the size of a bicycle bottle. bigger nuun has a larger tablet size specifically formatted for ease of use in larger 32-ounce or liter-sized bottles and hydration packs. nuun was the first electrolyte drink ideally suited for use in hydration systems, because its sugar-free formula rinses cleanly and will not fuel the growth of bacteria. In 2008, a tube of bigger nuun is included with the purchase of Deuter hydration packs.

When nuun came to market in 2004, it offered active people a new way to hydrate. nuun's concept–to separate what you drink to stay hydrated from what you eat for energy–defined a new way to replenish electrolytes in a convenient, easy-to-use form. Simply add a tablet to water, let it dissolve for two minutes, and you have a drink containing calcium, sodium, potassium and magnesium–the essential electrolytes that aid hydration.

Product Comparison:

bigger nuun:

  • New in 2008
  • Flavors: lemon+lime, orange ginger
  • 1 tablet makes 32 ounces
  • $12.95 per tube of 12 tablets

nuun:

  • Available since 2004
  • Five flavors: lemon+lime, tri-berry, citrus fruit, kona cola, and orange ginger
  • 1 tablet makes 16 ounces
  • $6.50 per tube of 12 tablets

nuun & company will be sampling all the flavors of nuun and bigger nuun at these upcoming events in April:
April 13 - Ford Ironman Arizona Triathlon - Phoenix, Arizona
April 17-20 - Sea Otter Classic - Monterey, California
April 17-20 - Boston Marathon - Boston, Massachusetts
April 21-27 - Tour de Georgia - Atlanta, Georgia

###

Contacts
nuun
(206) 219-9237
tim@nuun.com
www.nuun.com

More from nuun:
desirée ficker reaches the podium at kailua-kona with the help of nuun
new for spring 2007: nuun's* kona cola will hydrate and caffeinate
nuun family grows to five flavors and two sizes

WorldJerseys

 


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