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VeloPress

Dr. Allen Lim and Chef Biju Thomas Release The Feed Zone Cookbook for Endurance Athletes

12.01.2011
Boulder, Colorado
Dr. Allen Lim and Chef Biju Thomas Release The Feed Zone Cookbook for Endurance Athletes

The Feed Zone Cookbook Isn't How the Pros Eat--It's Much Better

When Dr. Allen Lim left the lab to work with pro cyclists like Levi Leipheimer and Christian Vande Velde, he found a peloton weary of food. For years the sport's elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients; prepare meals; and eat before, during, and after each workout, day after day.

So Lim set out to make eating delicious and practical. His journey began with his mom, took him inside the kitchens of the Tour de France, and delivered him to a dinner party where he met celebrated chef Biju Thomas.

Chef Biju and Dr. Lim vetted countless meals with the world's best endurance athletes during the world's most demanding races. Now, in The Feed Zone Cookbook: Fast and Flavorful Food for Athletes, Lim and Thomas share their energy-packed, nutritious recipes to make meals easy to prepare, delicious to eat, and better for performance.

The Feed Zone Cookbook provides 150 flavorful recipes that even the busiest athletes can prepare in less time than it takes to warm up for a workout. With simple recipes requiring just a handful of ingredients, Biju and Lim show how easy it is for athletes to prepare their own food, whether at home or on the go.

The Feed Zone Cookbook strikes the perfect balance between science and practice so that athletes will change the way they think about food, replacing highly processed food substitutes with real, nourishing foods that will satisfy every athlete's cravings.

The Feed Zone Cookbook includes
- 150 delicious recipes illustrated with full-color photographs
- Allen Lim's take on the science and practice of food
- Portable whole foods, including Lim's famous rice cakes and more
- Dozens of quick-prep meals for before and after workouts
- Shortcuts, substitutions, and techniques to save time in the kitchen
- Gluten-free and vegetarian alternatives to favorite dishes

The Feed Zone Cookbook is now available in bookstores; bike, tri, and running shops; and online. For more information and recipe downloads, please visit www.feedzonecookbook.com.

"Not only did Biju and Allen help salvage a disastrous start to my 2011 season and turn it into one of my best, they actually got me into the kitchen, cooking these recipes." - Levi Leipheimer, professional cyclist for the Radioshack Pro Cycling Team, from his foreword to The Feed Zone Cookbook

"The Feed Zone Cookbook is full of recipes from Allen and Biju that epitomize the athlete's two greatest purposes in sitting down for a meal: to optimize performance and to maximize the pleasure that comes from eating." - Timmy Duggan, professional cyclist for the Liquigas-Cannondale Pro Cycling Team, from his foreword to The Feed Zone Cookbook

"Biju makes cooking high-quality, nourishing food easy. His recipes are mind-blowingly simply, but their flavors and quality are as high as a five-star restaurant. Biju will inspire you to want to cook." - Matthew Busche, professional cyclist for the Radioshack Pro Cycling Team and U.S. national road cycling champion

The Feed Zone Cookbook: Fast and Flavorful Food for Athletes
Biju Thomas and Allen Lim with forewords by Levi Leipheimer and Timmy Duggan
Hardcover with full-color photographs throughout, 6 1/2" x 8", 320 pp., $24.95, 978-1-934030-76-9

Biju Thomas is the chef behind the menus of many successful restaurants in Denver and Boulder, Colorado. He has worked closely with professional cyclists, including Levi Leipheimer and Lance Armstrong, to improve their eating habits for better performance. Biju is also a contributor to Map My Fitness, one of the largest social networks in the sports industry.

Allen Lim, PhD, over his career as a sports physiologist, has worked closely with the Team RadioShack and Team Garmin-Transitions professional cycling teams. He has helped develop innovative training and nutrition programs for top U.S. cyclists, including Lance Armstrong, Levi Leipheimer, Christian Vande Velde, and David Zabriskie.

For media review copies, sample recipes, author interviews and events, or to sell this book in your store, please contact:
Dave Trendler, VeloPress, (303) 245-2138, dtrendler@competitorgroup.com.

###

Contacts
VeloPress
(303) 245-2138
DTRENDLER@insideinc.com
www.velopress.com

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