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VeloPress

Interbike and Team 7-Eleven Celebrate Their 30-Year Anniversaries with Pre-Show Party

09.09.2011
Boulder, Colorado

First 200 Guests Receive a Free Copy of New Team 7-Eleven Book

Interbike has announced a special industry party to celebrate its 30-year anniversary. Featuring riders from the original 7-Eleven pro cycling team, the party will debut a new book Team 7-Eleven: How an Unsung Band of American Cyclists Took on the World-and Won by Geoff Drake with Jim Ochowicz. All Interbike registrants are invited and only an Interbike badge is required for entry to the party. The first 200 guests will receive a free copy of the new Team 7-Eleven book.

Interbike and Team 7-Eleven 30-Year Anniversary Party

- Tuesday, September 13 from 9-11 p.m.

- Lavo Nightclub at The Venetian

- First 200 guests receive a free copy of Team 7-Eleven book

- Meet 7-Eleven riders

- Complimentary vodka beverages

- Lavo dress code: No t-shirts, shorts, jeans, or sandals

"Celebrating our 30th anniversary with members of the 7-Eleven team, and the industry as a whole, is a great honor and a cool way to bring back the annual industry party," said Interbike Show Director Andy Tompkins. "Interbike and the 7-Eleven team have been instrumental in moving the industry forward for these last 30 years and we're proud to be able to honor that at our event."

Team 7-Eleven author Geoff Drake and the team riders will autograph copies of the book during the event. Riders in attendance will include Ron Kiefel, Jonathan Boyer, Sean Petty, Wayne Stetina, Greg Demgen, Danny Van Haute, and Roger Young.

"The 7-Eleven story showed us that what's good for American bike racing is also good for American bike retailing," said Jim Ochowicz, Team 7-Eleven cofounder and current General Manager of the BMC Racing Team. "The success that Team 7-Eleven had in America and Europe went hand-in-hand with the rapid growth of all forms of cycling here. As I look back 30 years to the formation of the 7-Eleven team and the birth of Interbike, I'm proud of what all of us in the bike community have been able to accomplish together."

About the Team 7-Eleven Book
Team 7-Eleven is the extraordinary story of how two Olympic speed skaters, Jim Ochowicz and Eric Heiden, assembled a local band of amateur cyclists and turned them into one of the greatest cycling teams the sport has known. Written with the enthusiastic cooperation of the team members, Team 7-Eleven tells the true and complete story of the team's founding, its growing pains, its strange introduction to European cycling, and its lasting legacy as the team that launched American cycling into the modern era.

About Interbike
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually.

VeloPress publishes books for cyclists, triathletes, and runners on training, nutrition, and the histories and personalities of endurance sports. VeloPress is a division of Competitor Group, which publishes Velo, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock 'n' Roll Marathon series, TriRock triathlon series, and the Muddy Buddy adventure race series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, VeloPress Marketing and Publicity Manager, (303) 245-2138,
dtrendler@competitorgroup.com

For information on how to sell VeloPress books, please visit www.velopress.com/shops.

###

Contacts
VeloPress
(303) 245-2138
DTRENDLER@insideinc.com
www.velopress.com

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