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Paceline Products, Inc.

Paceline Products announces Lance Armstrong becomes New Sun Nutrition part owner and spokesman

Pleasant Valley, Missouri
Paceline Products announces Lance Armstrong becomes New Sun Nutrition part owner and spokesman

New Sun Nutrition's FRS™ Antioxidant Health Drink distributed exclusively to the cycling specialty market by Paceline Products

Paceline Products, the exclusive distributor of FRS antioxidant health drink concentrate, chews and powdered drink mix to IBDs, is pleased to announce the partnership of 7-time Tour de France winner Lance Armstrong and New Sun Nutrition. Armstrong will be the company's chief spokesman and will join New Sun Nutrition's Board of Directors. Paceline Products, Inc. recently announced FRS as an official sponsor of the Discovery Channel Pro Cycling Team.

The newly inked deal between New Sun Nutrition and Armstrong will also have Armstrong appearing on product packaging and print ads.

"Having Lance Armstrong as part of the New Sun Nutrition Team is very exciting for us," says Curt Shelman, Operations Manager for Paceline Products, "We expect to see a spike in demand from both IBDs and consumers for the FRS product line and we have increased our inventory of FRS Products to meet that anticipated demand. IBDs can contact us immediately to order the FRS concentrate products."

The teaming of Armstrong and New Sun Nutrition/FRS is big news. The story was featured in an article in the business section of USA Today, April 11, 2007.

FRS antioxidant health drink and chews is a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of essential vitamins, metabolic enhancers and two flavonoids: quercetin (an antioxidant typically found in the skins of apples, onions and red grapes) and catechins (extracted from green tea). The product was initially developed to fight fatigue in cancer patients on chemotherapy.

"FRS is different," says Armstrong. "It's a healthy choice for energy that last hours not minutes. It fits in line with me wanting to live to be ninety. It fits in line with me wanting to keep running marathons, riding my bike, being fit and having fun." FRS concentrate, chews and powder drink mix are available to the entire U.S. bicycle specialty market exclusively from Paceline Products.

About Paceline Products
Paceline Products distributes high-quality, innovative products for the bicycle industry. For more information call toll free 1-888-411-0287 or log onto the Internet at


Paceline Products, Inc.
(800) 792-2690

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